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General Mills takes its Olympic packaging digital | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Justin Crann

General Mills cereal brand Cheerios is bringing back its popular Cheer Cards for the Beijing Winter Olympics – and, in a first for the brand, is taking them digital, too.

http://strategyonline.ca/2022/02/16/general-mills-takes-its-olympic-packaging-digital/
 

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